Follow Us

  • Black Facebook Icon
  • Black Twitter Icon
  • Instagram

©2020 by Standard Clothing Company, LLC.

About Us

Veteran Owned & Operated
Keith & Wade

Founder Keith and his twin brother/co-founder Wade have a combined 8 years of military service including 4 deployments to both Iraq and Afghanistan.

Wade, joining the Marine Corps in 2007, spent his military career as an Infantry Assualtman and Ground Sensor Operator. He deployed 3 times, twice to Iraq and once to Afghanistan, and was stationed out of Camp Lejune, North Carolina as part of 2nd Intelligence Battalion, 2nd Marine Expeditionary Force. While deployed to Iraq, he conducted various PSD operations and also turned the USMC ground sensor missions over to the Army. While deployed to Afghanistan, he supported Operation Rawhide II with ground sensor surveillance in southern Helmand Province and later supported ground sensor operations in Nimruz Province. For a short time between deployments, he also supported U.S. Customs and Border Patrol agents with ground sensor surveillance during Operation Frontier Shield.


Keith, joining the Army in 2008, spent his military career as a Parachute Rigger specializing in Aerial Delivery and Personnel Packing in direct support of Airborne Operations. He spent a 12-month deployment in Afghanistan as part of a detachment with the 10th Mountain and 101st Airborne Sustainment Brigades. Keith was stationed out of Fort Bragg, North Carolina as part of the 82nd Airborne Sustainment Brigade, 11th Quartermaster Company. Part of his enlistment was spent at the Airborne & Special Operations Test Directorate where he worked alongside special operations teams, division leaders and unit specialists on developing and refining various procedures and aerial delivery methods executed in joint airborne operations.


Military Experience

KEITH (V-ARMY): Army Commendation Medal // Army Achievement Medal (2nd Award) // Meritorious Unit Commendation // Army Good Conduct Medal // National Defense Service Medal // Afghanistan Campaign Medal (2x Campaign Stars) // Global War On Terrorism Services Medal // Army Service Ribbon // Overseas Service Ribbon // NATO Medal // Parachute Badge // Parachute Rigger Badge // German Jump Wings

WADE (V-USMC): Naval Achievement Medal // Marine Corps Good Conduct Medal // National Defense Service Medal // Afghanistan Campaign Medal (1x Campaign Star) // Iraq Campaign Medal (2x Campaign Stars) // Global War On Terrorism Services Medal // Sea Service Deployment Ribbon (3rd Award) // Rifle Qualification Badge (2x Expert Award) // Pistol Qualification Badge (1x Expert) // Meritorious Mast Award

Los Founders

Brett Baird

Co-Founder & CXO

Chief Experience Officer

Avid Skier | Onewheel Expert | Eater of Sushi


Keith Hudson

Founder & CEO


Chief Executive Officer

Total Nerd | Secret Ninja | Eater of Tacos


Wade Hudson

Co-Founder & COO


Chief Operations Officer

Outdoorsman | Gun Enthusiest | Eater of Bacon


Standard Clothing Company was founded with the sole purpose of disrupting the traditional Veteran apparel market by throwing out all the distractions. Our focus is on simplicity, versatility, comfort, and quality while honoring and repurposing the combat uniforms worn by America's finest.


We believe each uniform has a story to tell long after its end of time in service. By recycling combat uniforms into subtle and purposeful accents on USA made high-quality standard clothing items, we create apparel that is timeless. From casual to comfortable to corporate ready, we have your back.